Frequently Asked Questions

ensure your lab succeeds


“The day before something is a breakthrough, it’s a crazy idea”
Peter Diamandis (Founder of the X-Prize and co-founder of Singularity University)

Companies with large workforces tend not to effectively capture the challenges, insights, ideas and opportunities their employees see on an ongoing basis in a central location. This shortcoming forfeits valuable opportunities to deliver new value based on a wealth of untapped employee experience but can also result in a costly duplication of effort. It is also common for organisations to throw people together in a room and expect magic to happen, but there are so many things to consider.

Through the use of our ideation offerings your organisation can effectively harness and capitalise on the knowledge of your employees. The ideation process is your opportunity to generate solutions by combining your understanding of the problem and the customer. While it’s true that ideas are only as good as the execution and commercialised ideas are almost unrecognisable when compared to the initial idea, the greater and more reasonable your pool of ideas, the much higher your likelihood of getting to commercialisation and generating new lines of revenue for your organisation.

Furthermore, Steve Jobs didn’t come up with the idea for the graphical user interface – he observed it in action at Xerox’s Research Centre and ‘borrowed’ it for Apple. The more sources of ideas you have, the better off your organisation will be.

This is why it’s critical to have a number of different approaches to leveraging people for insights and ideas, not only from your own organisation, but also from your pool of customers, partners, suppliers and the general public.



Leveraging ideation tools such as Design Thinking to identify ideas based on real customer problems.

Ideation platforms

We can provide your employees with a permanent online space to capture and share ideas across the organisation.


We can run campaigns around a particular theme to solicit, evaluate and select ideas for further exploration. Effectively crowdsourcing ideas and managing outcomes before, during and after an Idea Campaign is critical to success. Companies who run these campaigns successfully take into account the type of innovation sought, educate employees in what they need to know, market to challenges effectively to build hype, create an effective submission and selection criteria, make funds and/or time available for successful ideas and ensure that constructive feedback is provided to each and every idea submitted.


We can run an open idea challenge which invites customers, partners, suppliers, startups and members of the general public to pitch ideas that your company might be interested in – this can be done online or via a face-to-face event. With offices in Singapore and Melbourne, we can provide this service across all of Asia-Pac.

Create your ideation program

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The Maddocks team really enjoyed the session from Collective Campus and each team member gained a lot from it. I am excited about next steps to progress the top ideas that came from the session and the team cannot wait to start putting some of what they learned into practice.

Kirsten Lange
Head of People & Culture