Make Customer Experience Your Organisation’s Competitive Advantage

Learn to apply human-centred design to create innovative products and solutions that your customers actually want.

This crash course is designed for professionals who are either looking for an introduction to or refresh in the fundamentals of design thinking. Design thinking is a human-centred approach to innovation and idea creation. It is a process, that when applied, can transform difficult organisational challenges into opportunities. Companies such as IBM, Nike, Intuit, OXO, Marriott, LEGO, SAP and the Walt Disney Corporation all use design thinking to identify new product and service opportunities and deliver exceptional customer experiences. Through this course, you will learn the tools and techniques required to apply design thinking in your daily role.

Not only will you gain a strong grasp on the design thinking approach and the key tools/techniques to use at each stage, this course will provide coaching on how to pitch your learnings/findings from design thinking to your leaders to gain buy in.

Who Should Take This Workshop?

If you answer yes to any of the following questions then this course is for you.

1. Are you new to a creative role?
2. Have you been in the role for a while but not getting the results you desire?
3. Are you already doing a good job at driving innovation but, like any innovator, looking for an edge?
4. Looking to get involved in innovation initiatives at your company?
5. Looking to reposition yourself for a career change?

Bonus Goodies

• Hardcopy of Collective Campus Design Thinking Toolkit
• Lunch, morning and afternoon tea
• Networking opportunities with other professionals

• Overview of Design Thinking and the key stages (Empathise, Define, Ideate, Prototype and Iterate)
• Understanding of how organisations have used design thinking to uncover compelling solutions
• Outline of challenges faced when implementing Design Thinking in organisations and how to go about successfully embedding design thinking in your organisation
• Learn how to understand your customers
• Learn how to define problems so that you build solutions that actually make a difference
• Learn how to come up with innovate ideas in a short amount of time
• Learn how to create easy/quick solutions to problems defined
• The different types of prototypes
• Metrics for assessing the impact of design thinking at your organisation
• Tools/techniques at each stage of design thinking that you can start applying today!