Drive Innovation Projects Within Your Organisation

Powered by Design Thinking


Our clients

Leading innovation programs in your organisation?

Chances are you are familiar with the effectiveness of Design Thinking.

Design thinking is a human-centric approach to innovation and idea creation.

It gives us a methodical, ethnography driven process that we can reliably repeat to effectively generate insights, identify problems, hypothesis solutions, build prototypes and test our assumptions to land on ideas worth exploring further.

Used by innovative companies such as Airbnb, IBM, and General Electric, this framework solves complex business problems. For Instance:

  • Launch New Products
    Companies risk getting replaced by incumbents. This is due to emerging technologies and changing consumer trends. They need to test, iterate and launch new product lines.
  • Boost Customer Experience
    In globalised marketplaces, brands face the risk of getting their products commoditised. Hence the next competitive ground lies in superior customer loyalty and advocacy.
  • Engage Your Best Talent
    The best talent is always looking for new challenges and growth opportunities. A culture of innovation supports employee retention while growing the company.


Design Thinking Workshop
– Gain an overview of the five stages of design thinking (Empathise, Define, Ideate, Prototype, Test)

– Learn the tools and techniques required to apply each stage of design thinking at your organisation

– Understand how to embed design thinking within your team and across your organisation
– Tackle a real business problem using an end to end design thinking methodology (Empathise, Define, Ideate, Prototype, Test)

– Hands on application of the different tools and techniques

– Learn how to pitch your learnings/findings from design thinking to your leaders to gain buy-in


Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.

You can check out his insights on Design Thinking here:

Head of People & Culture, Maddocks

"The Maddocks team really enjoyed the session from Collective Campus and each team member gained a lot from it. I am excited about next steps to progress the top ideas that came from the session and the team cannot wait to start putting some of what they learned into practice."

Ramona Saligari
Head of Learning & Development

“The team were looking at how they could improve efficiencies with the work they do and come up with creative ideas that would add value and engage the business. Shay ran a Design Thinking workshop at our team’s offsite and the workshop provided a framework in which we could generate creative ideas, shortlist them and vote on the ones we thought might fly. The process was fun, engaging and provided some team bonding.”

Innovation Lead, Yarra Ranges Council

"Fostering a culture of innovation is one of our key objectives at Yarra Ranges. This led us to engage Collective Campus for a one-day session on Design Thinking. As a result, the Innovation team was able to apply these principles to innovation initiatives while aligning with the rest of the organisation."

Capability Lead, Tabcorp

"I have participated in Design Thinking workshops in the past that were held by innovation teams of very large organisations. However, Shay from Collective Campus approaches Design Thinking in a very engaging way – especially for those who have never heard of the concept before.

Unlike other workshops, the one Shay delivered did not feel lengthy, nor did it overwhelm new participants. However, the impact was still valuable – if not more than previous sessions I have been to. A reference booklet which summarised the process was also given to participants post the session. Overall, I would highly recommend partnering with Collective Campus if you are looking to explore and further employ Design Thinking in your organisational processes."

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