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Engage outside coders, designers, growth hackers and entrepreneurs to build new solutions.
Enquire nowOpen hackathons bring together outside innovators with employees to come up with new ideas, build prototypes and test market appetite for those ideas.
Large companies have a track record of taking months, if not years, getting new products to market at an inflated cost and at a performance that falls way below expectations. Why? Because they don’t spend enough time validating the problem, solution, customer segment and other fundamental business model building blocks before going into full-blown development mode, often recruiting too many team members, adding too much complexity and forgetting all about the customer.
An old adage in Silicon Valley is “the companies that learn the fastest win” and by participating in a hackathon, we can help you learn much faster than you ever could from within the comfortable surrounds of your business units which are usually fraught with process and red tape that inhibit you from running experiments and speaking to customers from day one.
We’ve facilitated hackathons for regulated companies in the health insurance industry, such as Australian Unity, and ran 36 experiments across 5 ideas in just two days, killing some ideas, promoting others and generating new compelling insights that project teams were blind to before the hackathon.
We hear it all the time. "It takes us months to go from idea to prototype".
Oftentimes, the prototypes that are built focus too much on the product and its features instead of testing for customer appetite or business model validation.
Companies are also oftentimes constrained by group-think and a narrow world view that comes from inside the building, indoctrinated thinking.
Open hackathons bring together diverse and fresh perspectives and can teach your people a different way of testing in order to move your company away from taking few large bets, to many small ones, so that you can double down on doing more of what works, and less of what doesn't.
Our hackathons are all about identifying and solving problems that matter, designing business models, and defining make or break assumptions underpinning your ideas and building prototypes to test those assumptions with real customers. Your team members don't need to know how to code. Our hackathons are all about helping you find product market fit for new ideas so you know which ideas to avoid and which to pursue.
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