There are countless tools we use with clients to build fast, learn fast and measure fast in order to determine what will ‘wow’ customers enough to extend or generate new lines of revenue and remain a competitive force well into the future.
In an age where the time between disruptions is getting shorter and the exponential growth of technology threatens the upheaval of almost every industry, certainty is fast becoming a distant memory. Yet, when it comes to deciding which projects to invest in at most large organisations, we often rely on projections and estimates based on assumptions about the same uncertain future. Think of this as the Innovator’s Funding Dilemma, encapsulated by these five common pitfalls of funding corporate innovation projects.
