Many large organisations are guilty of taking old, oftentimes broken, processes born out of 20th Century necessity and digitising them. Such pursuits are internally heralded asshiningexample of innovation and digital transformation. However, this usually amounts to little more than expensive and at best incremental improvements.
Many might remember the story of Eric Moussambani, the ‘Olympic swimmer’ from Equatorial Guinea who took 1:52.72 to complete his 100m swim at Sydney 2000, more than twice that of his nearest competitor.
"If you come back here in a year how will you determine whether or not we’ve been successful?”
For emerging businesses, startups and new corporate ventures, there is a tendency to optimise the wrong thing.
Here are 3 reasons why investing your budget into data and advertisements is better for your business.
