Future Squared Episode #40: Fast Fix Friday on Lean Marketing

July 7, 2023

Future Squared Episode #40: Fast Fix Friday on Lean Marketing

It’s no longer enough to shout marketing slogans from the rooftops and expect people to buy your products. Today’s customers are smarter than ever thanks to the transparency and power that has come with the internet. The world is moving faster than ever thanks to the emergence of disruptive technologies and businesses are facing increasing volatility and uncertainty. As such, marketing campaigns need to truly speak to customer desires and be adaptable enough to move in step with the changing landscape and buyer behaviours. Traditional, long-term, above the line marketing campaigns are now mostly the domain of few industry behemoths – the rest of us need to be a little more targeted and intentional with our marketing but with so many potential marketing channels to choose from, where does one even begin? The lean startup is a method popularised by Eric Ries’ book of the same name and is widely used by startups and more recently, large companies, to quickly test market appetite for new products by using low fidelity prototypes to rapidly experiment and validate or invalidate key assumptions underpinning a business idea. “Speed is fundamental to success” says Ries. Fortunately, this approach can be adopted for marketing campaigns too. In this episode I talk through 8 steps detailing how to pull off your own lean marketing strategy to find new customers for new products. 

Show Notes: www.collectivecamp.us Listen on iTunes: goo.gl/sMnEa0 

Listen on Stitcher: www.stitcher.com/podcast/future 

If you’ve got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared 

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand – a children’s entrepreneurship program, wrote the Innovation Manager’s Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General’s Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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