Future Squared Episode #38: Fast Fix Friday on the Corporate Innovation Hierarchy of Needs

June 30, 2023

Future Squared Episode #38: Fast Fix Friday on the Corporate Innovation Hierarchy of Needs

Most of us are familiar with Maslow’s Hierarchy of Needs. The theory on psychological health is now almost 70 years old, but rings as true today as it did when it first emerged in 1943. It is even more pronounced today with the emergence of millennials in the west who tend to chase purpose rather than just profit, in stark contrast to prior generations, a testament to having already met their other needs. One could draw parallels between this hierarchy and the hierarchy of needs when it comes to innovation within a large company. In this FFF, I dig a little deeper into what I’ll dub the Hierarchy of Needs for Corporate Innovation. 

Show Notes: Sign up to my Blockchain for Bankers class – tinyurl.com/zan3ngm Find out more about Lemonade Stand – lemonadestand.rocks 

Listen on iTunes: goo.gl/sMnEa0 

Listen on Stitcher: www.stitcher.com/podcast/future 

If you’ve got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared 

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand – a children’s entrepreneurship program, wrote the Innovation Manager’s Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General’s Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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