The 4 Ps of Innovation and Entrepreneurship

July 11, 2023

The 4 Ps of Innovation and Entrepreneurship

When it comes to innovation and entrepreneurship…

A number of core qualities or attributes are fundamental to success, which are best encapsulated by the following four Ps. 

Purpose and Persistence

Doing something new and truly disruptive is incredibly tough. Unless you really believe in what you are doing and it’s driven by a greater purpose or good then you are unlikely to have the staying power to see it through to product market fit and scale.

Airbnb made $200 a week in their first year. They made their own line of cereal (called Obama O’s) to make ends meet before they eventually broke through to become the US$30B company they are today.

Passion flows from purpose, not the other way around. People often say you need to be ‘passionate about your idea’ but unless that passion is met with a healthy dose of purpose, then it is unlikely to sustain you when the going gets tough.

Tip: Don’t just get into it for the money alone or because you find the lure of innovation and entrepreneurship intoxicating. Do it because you believe in the impact you’re working towards delivering. 


Michael Dell once said that “ideas are a commodity but execution of them is not” and getting the right people on the bus is key to execution.

You’re unlikely to get far if going it alone or with the wrong team.

As Richard Branson says “I hire people smarter than me, empower them with a mission, give them the resources they need to succeed and get the hell out of the way”.

Tip: Keeping the wrong people off the bus is just as, if not more important, than getting the right people on it. Be very careful about who you let onto your bus, particularly if it’s a ‘mini bus’ where one person can change the entire dynamic.


The first habit in Stephen Covey’s classic 7 Habits of Highly Effective People is “be proactive”.  

It’s all well and good to attend a Tony Robbins event or *insert motivational seminar here* and walk away feeling super enthused with self-belief and confidence levels at an absolute high but what guys like Tony Robbins also talk about is acting on that belief.

Every. Damn. Day.

Less hypothesising inside of the building and getting things perfect. More doing, learning, iterating and moving towards whatever your definition of success is.

Tip: One thing that separates success from failure is doing the work even when you can’t be bothered, even when every fiber in your body says no and when the comfort and warmth of your bed seems the better option. Remind yourself that water cuts through rock not through power but through persistence and that the micro contributions of every day will slowly get you to your goals, even if it feels like you’re standing still.

Final thoughts

Getting out of bed in the morning is something even Roman emperors struggled with and had to self-talk their way in to.

The philosopher king Marcus Aurelius, mused in his journals almost two millennia ago, that “at dawn, when you have trouble getting out of bed, tell yourself ‘I have to go to work as a human being. What do I have to complain of, if I’m going to do what I was born for, the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?’ Don’t you see the plants, the birds, the ants and spiders and bees going about their individual tasks, putting the world in order, as best they can? And you’re not willing to do your job as a human being? Why aren’t you running to do what your nature demands?”

Innovate or die.

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand – a children’s entrepreneurship program, wrote the Innovation Manager’s Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General’s Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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