Customer Experience

Make Customer Experience Your Organisation’s Competitive Advantage

The Customer Experience crash course equips you to create 'WOW' experiences to strengthen customer loyalty.


Are you responsible for innovation in your organisation?

Chances are you are familiar with Design Thinking. It is a framework used by leading companies such as AirBnb, IBM and General Electric. They use it to launch effective innovation programs on a consistent basis.

There are many case studies and theories supporting Design Thinking. Unfortunately, organisations struggle to execute for lasting results. This prevents them from enjoying the following benefits:

  • Launch Innovative Products
    Companies risk getting replaced by incumbents. This is due to emerging technologies and changing consumer trends. They need to test, iterate and launch new product lines
  • Boost Customer Experience
    In globalised marketplaces, brands face the risk of getting their products commoditised. Hence the next competitive ground lies in superior customer loyalty and advocacy.
  • Engaging Your Best Talent
    The best talent is always looking for new challenges and growth opportunities. A culture of innovation supports employee retention while growing the company.

Design Thinking theories sound great. But implementing it in real life is the challenge.

1. Design Thinking Workshop

  • Learn the tools and techniques required to apply design thinking at your organisation
  • Gain a strong grasp on the design thinking approach
  • Take a real business problem through the end to end design thinking methodology
  • Learn how to pitch your learnings/findings from design thinking to your leaders to gain buy-in

2. 8 Week Mentoring Program

  • Take your learnings from the Design Thinking Workshop and apply them in your organisation
  • A Collective Campus expert in Design Thinking will mentor your organisation throughout the program.
  • We will provide each team with the tools and skills required during each week of the 8 week program.

3. Human Centric Lab

  • A centre within your organisation that is used to drive Design Thinking
  • We will design the physical space, structure and strategy of the human-centric lab to increase its eventual effectiveness and return on investment.



Joelle McKay, Innovation Lead

Yarra Ranges Council

“Fostering a culture of innovation is one of our key objectives at Yarra Ranges. This led us to engage Collective Campus for a one-day session on Design Thinking. As a result, the Innovation team was able to apply these principles to innovation initiatives while aligning with the rest of the organisation.”

Ramona Saligari, Head of People & Culture


“We were looking to improve efficiencies in the business. This led us to engage Shay to run a Design Thinking workshop. He provided us with a framework that enabled us to create and shortlist creative ideas. Then we proceeded to vote on the ones we thought might work. The process was fun, engaging and provided some team bonding.”


Shay Namdarian

Shay is GM of Customer Strategy at Collective Campus, helping companies adopt the mindset, methods and tools to successfully explore new business models and disruptive innovation in an era of rapid change and growing uncertainty. He has over 8 years of experience working alongside organisations to implement design thinking and enhance customer experience. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture. More recently, Shay has delivered design thinking training to employees (ranging from Analysts to Leadership) across traditional industries such Legal Services and Public Sector. Shay is also the co-founder of Barnaby, a men’s fashion socks brand providing customers with high quality and affordable men’s statement socks. After launching at the end of 2013, the brand is now stocked over 20 stores while building a strong social media presence and the brand has had placements in key publications including GQ, Startup Daily and The Daily Telegraph.

Discover How You Can Enjoy The Benefits Of Design Thinking


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