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Media Release Writing Workshop

Learn how to master the skill of the perfect press release for your business

Publicity can be a powerful marketing tool for businesses who want to grow their brand, generate sales and position themselves as a market leader. 

Getting published in the media lasts longer and is more cost-effective than advertising and can rapidly help your business grow.

It’s one way that you as a business owner can stand out from all the white noise and be recognised for what you do.

Learn how to master the skill of the perfect press release for your business. As part of this 2.5 hour workshop, you’ll learn how to craft your press release and create and engaging news angle for your business. You’ll also learn how to pitch your release to journalists once you are finished guaranteeing you the best result. Perhaps you’ve tried to write a press release but not had it published, or you’re a PR professional or corporate looking to improve your writing skills. You’ll learn from a former Herald Sun journalist and founder of Media Institute who’s read thousands of press releases about what works and what doesn’t. You’ll have learnt the skills to write your own media release by the end of this masterclass.

Workshop Facilitator

Jessica Evans is a former Herald Sun journalist and founder of the Media Institute. She empowers business owners to develop their media prowess and grow their brands without using a PR agency. 

For more information head to the website or contact [email protected].    



What to bring

  • A Laptop

What we will cover: 

  • How to structure a media release 
  • How to create interesting news angles that journalists love
  • Effectively pitching your media release to journalists
  • Crafting punchy quotes and killer headlines


Collective Campus

1/20 Queen St, Melbourne 3000

  • Wednesday, 31st August 6:00 pm – 8:30 pm

  • Regular $65

    Early bird $45 (use code: earlybirdmedia)

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