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Intro to Public Relations

Intro to Publicity Masterclasses

At a Glance

Demystify the media with this publicity masterclass designed for businesses, entrepreneurs, and hustlers. Learn the skills you need to build your brand power, boost engagement with your tribe and create engaging content to captivate media attention. Learning publicity skills and gaining media exposure can elevate any business rapidly and can form an essential part of your marketing strategy. Taught by a former Herald Sun journalist who knows what stories journalists love – you’ll learn how to get in front of journalists and pitch to them with confidence.

This is a hands-on, interactive workshop and we deliver on giving you actionable tools that will get you media ready, fast.

What you will learn

– How the media industry works and where to begin when it comes to getting into the media 

– How to pitch to journalists and not be ignored (like many businesses do) 

– How to create engaging content that speaks to your target audiences and captivates journalist attention

– How to build your brand with free media exposure, boost your SEO and get noticed


What to Bring

  • Pad and Pen
  • The right side of your brain!


Who Should Attend

This workshop is developed for anyone in a startup or small business wanting to learn the ins and outs of the Media Industry.

Dress Code

Anything from suits and ties to jeans and Chuck Taylors! Innovation isn’t dependent on dress code.

Group Bookings

Contact the team at [email protected] or (03) 9996 1257 to enquire about group bookings.


Collective Campus

1/20 Queen St, Melbourne 3000

  • Wednesday 06:00 PM – 07:00 PM 22 June 2023

  • ‍FREE

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