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Intro to Lean Startup for Corporates – 9 Nov

A practical introduction to Lean Startup methodology

At a Glance

In this 1 hour introductory workshop at Collective Campus, you will receive an overview of the entire lean startup process and supporting tools, backed by real-world case studies and hands-on activities. You will also be left with a small experiment to test the merits of the lean startup in your workplace.

“We must learn what customers really want, not what they say they want or what we think they should want.” ― Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Read how General Electric (GE) cut development costs by 80%

Why The Lean Startup Changes Everything

According to Stanford professor, serial entrepreneur and father of the lean startup movement, Steve Blank, launching a new startup or initiative within a large corporation—has always been a hit-or-miss proposition. You write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback.

The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail.

However, The Lean Startup, 2011’s book by Eric Ries, has popularised the lean startup methodology which advocates experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional ‘big bang’ design and development up front. Today, both start-ups and large companies are embracing concepts such as ‘minimum viable products’ and rapid prototyping to radically improve the likelihood of finding product market fit, without wasting millions of dollars or several years looking for it.

The lean startup for large companies

Lean start-up practices aren’t just for young tech ventures. Large companies, such as GE, Qualcomm and Intuit, have begun to implement them successfully.

Why traditional methods for product development are broken

  1. Business plans rarely survive first contact with customers. As the boxer Mike Tyson once said about his opponents’ prefight strategies: “Everybody has a plan until they get punched in the mouth.”
  2. No one besides venture capitalists and the late Soviet Union requires five-year plans to forecast complete unknowns. These plans are generally fiction, and dreaming them up is almost always a waste of time.
  3. Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.

What You Will Get 

  • You will get an overview of the entire lean startup process supported by real-world case studies and short activities
  • You will learn how lean startups develop their initial business models
  • You will learn how key assumptions underlying these business models are developed
  • You will discover concepts that support the cheaply and quick testing of these key assumptions
  • You will gain an overview of key metrics used to guide lean startup decision-making, including actionable, accessible and auditable metrics
  • You will gain access to our member-only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
  • You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
  • You will become a part of the exclusive Collective Campus community
  • You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to the use of the lean startup at large companies 

Who Should Take This Workshop?

This workshop is developed for any professional with an interest in The Lean Startup. This includes startup founders and team members (this includes corporate startups and new ventures), project managers, designers, developers and marketers.

Professionals interested in making themselves more attractive and getting involved in more internal innovation projects are can only benefit from taking this workshop. 


  • How To Think Like an Innovator (desired but not essential)
  • Enterprise Innovation Fundamentals (desired but not essential)

Where To From Here?

What To Bring

  • Pad and pen
  • The right side of your brain

Dress Code

  • Anything from suits and ties to jeans and Chuck Taylors! Innovation isn’t dependent on dress code.

Group Bookings

  • Contact the team at [email protected] or (03) 9996 1257 to enquire about group bookings. 


  • Our workshops and classes can take place both on campus, on-site at your organisation as well as third party sites and events such as conferences.

About The Instructor

Steve Glaveski spent time working at both Macquarie Bank and Ernst & Young, where he consulted for numerous ASX50 and NASDAQ listed clients, before embarking upon his own entrepreneurial journey. He used lean startup principles to validate assumptions underlying his first startup, Hotdesk, which lead to a successful fundraising round, before growing the office sharing platform to almost 1,000 locations across AsiaPac.

He has since gone on to advise other early stage tech startups and is a co-founder of Collective Campus, sighting an archaic mentality of “the way things have always been done around here” as a key motivator for wanting to get into the space. Steve is also a regular innovation blogger, having written for Venture Beat, Startup Daily and Shareable in addition to independent publishing on LinkedIn. 

When not immersing himself in all things business and innovation, Steve can be found hitting weights in the gym, cycling down Beach Road, catching a live band on AC/DC Lane or enjoying some smashed avocado on toast at one of Melbourne’s many famous inner city cafes.


Steve Glaveski

What to Bring

Pen & Paper


Collective Campus

1/20 Queen St, Melbourne 3000

  • 12:00 PM – 1:00 PM Wednesday, 9 November 2023

  • FREE

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