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Intro to Customer Experience

A thorough introduction to the world of CX design

With competition within industries increasing and customers becoming more demanding,there has never been a more important time to focus on delivering a superior customer experience. In this full day customer experience workshop, you will be provided with the key fundamentals to better understand your customers.

This intro class will provide you with an overview of Customer Experience and what you will learn in our full day Customer Experience workshop, taking place in June. 


Shay Namdarian

What to Bring

  • Pad and Pen
  • The right side of your brain!


Who will be teaching?

Shay is a strategic thinker with over 7 years of experience working across a wide range of projects focusing on customer experience and digital transformation. He has gained his experience across several consulting firms including Capgemini, Accenture and Ernst & Young.

Along with this passion for collaborating with clients to improve performance and achieve business outcomes, Shay has a strong interest in entrepreneurship, which resulted in the launch of his first start-up. Shay is a co-founder of Barnaby, a men’s fashion brand providing customers with high quality and affordable men’s statement socks. After launching at the end of 2013, the brand is now stocked over 20 stores while building a strong social media presence and the brand has had placements in key publications including GQ and The Daily Telegraph.

Most recently, Shay co-founded Winston Watches, a brand that was successfully tested and crowd-funded on Kickstarter. The Kickstarter campaign raised over three times the funding target.


  • Bachelor of Commerce, Bachelor of Economics


  • Developing the Digital Customer Experience Vision at a leading Australian Utility
  • Digital Customer Experience Design at a leading Australian Utility
  • Customer Centric Design across several projects at a leading Australian Bank

Who Should Attend?

This workshop is developed for any professional with an interest in Customer Experience. This includes business owners and team members (including large organisations, SMEs and startups),and marketers. Professionals interested in making themselves more attractive and getting involved inmore internal innovation projects can only benefit from developing their understanding of Customer Experience. 

Is there a dress code?

Anything from suits and ties to jeans and Chuck Taylors! Innovation isn’t dependent on dress code.

Group Bookings

Contact the team at [email protected] or (03) 9996 1257 to enquire about group bookings.


Collective Campus

1/20 Queen St, Melbourne 3000

  • 12:00 PM – 01:00 PM Wednesday, 8 June

  • FREE

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