Future Squared Episode #13: Whitney Johnson on Disrupting Yourself

April 6, 2023

Future Squared Episode #13: Whitney Johnson on Disrupting Yourself


Whitney Johnson was recognized as one of the world’s most influential management thinkers in 2015, and was a finalist for the Top thinkers on Talent at the biennial Thinkers50 ceremony in London. She is best known for her work on driving corporate innovation through personal disruption.

She is formerly the co-founder of Rose Park Advisors alongside Clayton Christensen, world renowned author of The Innovator’s Dilemma and innovation thought leader, where they invested in and led the $8 million seed round for Korea’s Coupang, currently valued at $5+ billion.

Johnson is also a frequent contributor to and writer for the Harvard Business Review, and is a Linkedinfluencer.

She is the author of the critically acclaimed Disrupt Yourself (2015) and Dare, Dream Do (2012).

She has received widespread recognition for her thinking and was named one of Fortune’s 55 Most Influential Women on Twitter in 2014. She co-founded the popular Forty Women Over Forty to Watch and is a fellow at the Tribeca Disruptive Innovation Awards.

Topics we discussed: 

  • Her book, Disrupt Yourself
  • Why we must disrupt ourselves with the future of our jobs being more uncertain than ever
  • How the concept of disrupting yourself aligns with Clayton Christensen’s concept of disruptive innovation
  • How our very own KPIs and short term targets are often used as an excuse to prevent us doing what we love and chasing our passions, and ultimately lead us to being disrupted
  • How can you disrupt yourself without compromising the way you make money today
  • how disrupting yourself SHOULD feel lonely
  • How the well worn path promises a limited reward
  • How disrupting yourself leads to 20X revenue potential
  • How disrupting yourself is initially supposed to be a slow process riddled with “am I doing the right thing?” questions
  • Both Whitney’s and my stories of personal disruption
  • The concept of ‘disruptive strengths’

Listen on iTunes: goo.gl/sMnEa0Listen on Stitcher: goo.gl/OqEVCy

Like our show? It would mean the world to us if you’d rate us and leave a review on iTunes or Stitcher.

Show Notes:

  • DisruptYourselfBook.com
  • WhitneyJohnson.com

If you have any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski

We’ve recently published The Innovation Manager’s Handbook – a guide for corporate innovation managers and intrapreneurs. Download it at www.theinnovationmanagershandbook.com

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand – a children’s entrepreneurship program, wrote the Innovation Manager’s Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker. He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General’s Office, Ernst & Young, KPMG and Macquarie Bank. Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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